Author | The Brand Storyteller

19 June 2025

Your Brand Is Not a Logo: Why Messaging and Identity Are the Real Engines of Growth

When the logo looks good, but you feel off A while back, I had a founder come to me with what looked like a polished brand. The fonts were on point, the visuals were crisp, and the logo sharp as hell. But none of it felt ...

16 June 2025

Why I Podcast: Finding Voice, Building Brand, and Deepening Connection

There’s a quiet kind of magic in conversation, the type that isn’t measured in metrics, doesn’t shout for attention, and won’t trend on a hashtag. It’s the magic of two people sitting across from each other, even virtually, exchanging ideas without an agenda, trading stories ...

06 June 2025

Is AI a Gift… or a Trojan Horse? And what’s it doing to the way we think, lead, and create?

Let me start by saying something you might not hear often, and let me be clear that this is purely conjecture: I don’t think AI was introduced by accident. I have no evidence to support this, but I suspect it’s been around much longer than most ...

19 May 2025

When Your Brand No Longer Feels Like You

Three years ago, I stood at a crossroads. My business was thriving on paper—clients booked out, revenue steady, and a website that looked polished. But something felt off. The words I used to describe my work sounded hollow. The offers I’d poured my heart into ...

12 May 2025

How to Rebrand Your Small Business Without Losing Customers

Rebranding isn’t just about changing your logo or picking new colors. It’s about redefining who you are and how you show up—without losing the people who got you here. Whether your brand is outdated, unclear, or misaligned with who you've become, strategic rebranding can unlock new growth. ...

05 May 2025

Why Your Brand Voice Matters More Than Your Logo in 2025

Logos attract. But brand voice converts. We’ve entered a new era in branding—one where the most powerful asset you have isn’t your logo. It’s your voice. Your audience isn’t just looking at your brand. They’re listening to it. In a world overrun by visual stimulation—feeds, reels, ads, and aesthetics—the brands ...

16 April 2025

Rebranding in 14 Steps: How to Transform Your Business Successfully

INTRO: Let’s Be Honest—Most Rebrands Miss the Mark Most people think rebranding means a new color palette, a shiny logo, or a slick website refresh. Wrong. Rebranding is a strategic, identity-level transformation. It’s not cosmetic—it’s foundational. And it doesn’t just change how your business looks. It changes how ...

11 April 2025

It’s You vs. You: Why Self-Awareness Beats Every Business Strategy

You think you’re stuck because of the algorithm. The timing. The client. The industry. You’re not. You’re stuck because you’re still battling the version of yourself that would rather stay safe than be seen. That version of you is clever. It tells you stories that sound like truth: “Maybe it’s not the ...

11 April 2025

Comparison Is the Thief of Becoming

Stop Measuring Yourself Against a Lie We’ve all done it. You scroll, you compare, and suddenly, your day feels heavier. That win you were just proud of? Not enough. That launch you were hyped about? Meh. That version of you you’re becoming? Now questioned. Welcome to the loop of comparison. A loop ...

03 April 2025

Why You Have to Spend Money to Make Money: The Truth Most Entrepreneurs Avoid

Playing Small Is the Most Expensive Decision You’ll Make You say you want growth. You want bigger clients, consistent leads, brand authority, and freedom. But when it comes time to start investing in your business—branding, systems, coaching, clarity—you hesitate. You try to DIY it just a little longer. ...

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