We’ve never had more access to advice than we do right now.
Scroll for ten seconds, and someone’s shouting instructions on how to live, grow, post, lead, niche, scale, or sell.
We are flooded with frameworks.
Drenched in 10-step systems.
Overfed and undernourished.
And yet, even with all this content at our fingertips, most people still feel confused.
Disconnected.
And stuck.
The paradox?
It’s not because there’s a lack of good advice.
It’s because most of the advice we’re consuming wasn’t meant for us.
We live in a time where visibility often outranks value.
Where posts are optimized for engagement, not depth.
Where people chase clicks, not connections.
The result?
We’re surrounded by advice that is:
And that leads to a dangerous side effect:
You begin to lose your voice—slowly, subtly, silently.
“We’re in the age of information, but not necessarily the age of wisdom.”
— Dr. Brené Brown
When everyone’s performing online, it becomes harder to tell who’s leading with brand voice development and who’s just mimicking trends.
And if you’re not grounded in your own identity, you’ll start to follow voices that don’t even align with your values.
The advice you’re consuming might be:
You weren’t meant to build your brand on borrowed blueprints.
But when you’re overwhelmed and tired, it’s tempting to adopt someone else’s formula and hope it works.
Here’s an uncomfortable truth I had to learn the hard way. You can’t outsource self-trust.
No amount of tactical advice can replace clarity of self.
And most people aren’t burned out from doing too much—they’re burned out from doing too much of what doesn’t feel like them.
I say this often in coaching calls:
Your audience isn’t ignoring you.
They’re just overstimulated and underwhelmed.
They’ve read the headlines.
They’ve seen the trends.
And they’ve stopped feeling anything when they see your content—not because it’s bad, but because it’s indistinguishable from everything else.
You can post every day.
Show up on five platforms.
But if your message doesn’t create resonance, it doesn’t matter.
Resonance is what cuts through.
It’s what gets remembered.
It’s what makes people stop and think instead of scrolling and forgetting.
Here’s what I’m practicing and teaching in this season:
Not everything needs to be said. But the right things need to be said with weight.
When your words are anchored in truth, they don’t need volume—they carry force.
In a world of shouting, softness is subversive.
People lean into quiet confidence. That’s what creates trust.
One truth. Five ways.
Use it in a story, an email, a conversation, a keynote, and a caption.
When you say something worth hearing, repetition becomes a tool of transformation.
Before you post anything, ask:
“Would I say this to someone I care about face-to-face?”
If the answer is no, it’s probably not aligned.
You’re not here to go viral. You’re here to make impact.
Build relationships, not reach.
“The antidote to overwhelm is not more content—it’s more discernment.”
— Cal Newport, author of Digital Minimalism
Most people aren’t fatigued because of the effort.
They’re fatigued because of the emptiness.
Marketing with strategic empathy is what creates connection—not just content.
Content without connection is just noise.
Advice without empathy is just ego.
And branding without identity?
It’s hollow.
The greatest shift I see in entrepreneurs who begin to break through isn’t in their funnel—it’s in their foundation.
They go inward before they go outward.
They stop copying and start remembering.
They speak with less polish and more precision.
They build a brand with a purpose that reflects who they are—not who the market expects them to be.
And that? That’s when everything clicks.
“Most people aren’t building bad brands. They’re just building on the wrong frequency.”
— Deevo
You don’t need to be everywhere.
You don’t need to say everything.
You just need to say something that feels like you—clearly, confidently, and consistently.
Because in a world full of noise, truth is the most disruptive frequency.
Deevo Tindall is a Brand Architect, Identity Strategist, and Founder of The Brand Storyteller. He helps entrepreneurs, founders, and leaders clarify who they are so they can build brands that connect deeply, grow sustainably, and make a lasting impact—without pretending to be someone they’re not.