Table of Contents
ToggleEvery day, we make instantaneous judgments—about people, situations, and events—without fully understanding the depth of what we’re seeing. These judgments aren’t just random; they are built on layers of personal experience, trauma, learned behaviors, and subconscious biases that shape how we interpret the world.
But what if we stripped away judgment and practiced pure observation? What if we learned to see people and situations for what they are, not just how we assume them to be?
In this blog, we’ll explore:
✔️ How judgment distorts reality and keeps us stuck in our own limited perspectives
✔️ Why people act based on the tools they have—and how this changes how we view others
✔️ How practicing non-judgment helps you lead, connect, and communicate more effectively
✔️ A personal lesson I’ve learned about shedding judgment and stepping into mindful observation
“Judgment is the ego’s way of assuming superiority. True leadership begins when we observe without bias, react with wisdom, and respond with understanding.” – Deevo, The Brand Storyteller
Fun Fact: This entire post was sparked by my incredible mentor and friend, Hilary Porta—who waltzed into my life in the most delightfully unexpected way and has managed to drop more wisdom on me in a short time than most do in a lifetime.
Let’s be real—judgment is our default setting. It happens in microseconds, long before we even recognize it’s happening. You see someone struggling at work, and your mind immediately says, “They’re lazy.” You see someone snap at a barista, and you think, “What a rude person.”
We judge what we see, assuming we know the full story. But we don’t.
Every judgment we make is filtered through our personal experiences, trauma, conditioning, and worldview. We assume that because we’ve learned a certain way to navigate life, everyone else should have, too.
But they haven’t.
“Everyone operates based on the tools in their toolbox. Some people have a full set—self-awareness, education, emotional intelligence, guidance. Others? They’re working with a broken hammer and a dull blade.” – Deevo, The Brand Storyteller
When we judge, we fail to acknowledge that people are doing the best they can with the tools they have. And sometimes? Their tools aren’t as sharp as yours—not because they don’t want them to be, but because they’ve never been given better ones.
Imagine someone who constantly struggles with communication. Maybe they avoid conflict, shut down in conversations, or lash out under pressure.
Are they intentionally choosing to be difficult?
Are they bad people who lack emotional depth?
Maybe not.
Maybe they never learned healthy communication skills because no one taught them. Maybe their childhood conditioned them to fear confrontation. Maybe they’re operating from survival, not intention.
“We assume people are lazy, rude, or unmotivated. But often, they’re just unaware, untrained, or dealing with invisible battles we can’t see.” – Deevo, The Brand Storyteller
This doesn’t mean we excuse bad behavior. But when we approach people from curiosity instead of judgment, we see them for who they are, not who we assume them to be.
As Wayne Dyer once astutely said, “Change the way you see the world and the world will change the way it responds to you”.
So, what’s the alternative to judgment? Mindful observation.
Instead of saying: “That person is lazy,”
Ask: “What’s driving their lack of action?”
Instead of thinking: “They’re rude and aggressive,”
Consider: “What might have conditioned them to interact this way?”
Instead of dismissing: “They should know better,”
Recognize: “Maybe they were never taught differently.”
When you shift into pure observation, you remove the ego from the equation. Judgment comes from a place of superiority—the belief that we know better, that we’re above another’s experiences. Observation, however, comes from awareness, curiosity, and understanding.
“True leadership isn’t about seeing who’s right or wrong. It’s about understanding why people behave the way they do and responding with wisdom instead of reaction.” – Deevo, The Brand Storyteller
This isn’t just about human behavior. It’s about how you show up in the world and in your business.
If you’re building a personal brand, your ability to connect, understand, and communicate clearly is everything. If you’re leading a business, the way you interpret and respond to others shapes how people trust and engage with you.
When you operate from judgment, you alienate.
When you operate from observation, you connect.
This is why part of my personal brand development process includes deep self-reflection—helping my clients:
✔️ Recognize their own blind spots
✔️ Understand how their own past shapes their perceptions
✔️ Develop better awareness of how they engage with their audience
✔️ Learn how to position themselves as leaders who inspire, not just dictate
Your brand is built on how people experience you. And that experience is shaped by how you see and respond to the world.
We all judge—it’s human nature. But if you want to lead, connect, and build something meaningful, you have to practice awareness over assumption.
Because leadership, branding, and relationships all come down to one thing: awareness.
Your brand isn’t just a business—it’s a reflection of how you think, how you show up, and how people experience you.
If you’re ready to build a powerful personal brand that’s rooted in clarity, authenticity, and meaningful connection, let’s do this.
🚀 Next Steps:
📌 Follow me on social media for more insights.
📌 Download my free brand clarity quiz to assess where you stand.
📌 Book a personal brand development session to refine how you show up in the world.
Your brand is only as strong as your awareness. Let’s make it unshakable.