Why You Need a Personal Brand (and Why I’m the Guy to Help You Build It)

February 7, 2025
Why You Need a Personal Brand (and Why I’m the Guy to Help You Build It)

Introduction: The Personal Brand You’re Overlooking—Yours

Let’s start with the obvious: I’m not Tony Robbins.
I’m not shouting motivational quotes from a yacht, nor am I some influencer with a million followers flaunting curated perfection.

I’m Deevo—a guy in his late 40’s who’s built not one, not two, but three businesses from the ground up.
I’ve faced failures, navigated the chaos of entrepreneurship, questioned my worth (more than I’d like to admit), and emerged on the other side with one undeniable truth:

👉 Your business isn’t the brand. You are.

Yet, most people are stuck thinking a logo, catchy tagline, or slick website equals a brand.
It’s not.
It’s noise.
Your personal brand is the signal that cuts through it.


What Even Is a Personal Brand (And Why Should You Care)?

A personal brand isn’t a logo, a perfectly curated Instagram feed, or some snazzy elevator pitch.
It’s the intersection of who you are and how you show up in the world—personally and professionally.

It’s what makes people choose you over someone else, even if that someone else is cheaper, flashier, or has more followers.

Without a personal brand, you’re invisible.
Just another LinkedIn profile. Just another business card.

But with a personal brand?
You’re memorable. You’re magnetic. You’re the one people seek out, trust, and refer—even when you’re not in the room.

“Your personal brand isn’t what you say about yourself. It’s what people say about you when you’re not around.”Deevo Tindall


Why You (Yes, You) Need a Personal Brand

You might be thinking, “But Deevo, I’m not trying to be famous. I just want to grow my business, land better clients, or maybe get that promotion.”

Exactly.
That’s why you need a personal brand.

Because here’s the truth most people won’t tell you:

  • Opportunities don’t always go to the most talented people.
    They go to the most visible people.
  • Your business isn’t competing on price.
    It’s competing on trust.
    And trust is built through connection, not discounts.
  • Your personal brand is the only thing you’ll own forever.
    Companies change. Jobs disappear. Algorithms evolve.
    But your reputation? Your story? Your voice? That’s yours.

“The most powerful asset you’ll ever have isn’t your business, your job, or your bank account. It’s your personal brand. Because that’s what outlives all the rest.”Deevo Tindall


Common Myths About Personal Branding (That Are Holding You Back)

Let’s clear the air on a few things:

  1. “I’m not interesting enough.”
    Yes, you are.
    Your experiences, your failures, your weird quirks—that’s your story.
    And people don’t connect with perfection. They connect with realness.
  2. “I don’t have time.”
    You don’t have time not to.
    Every email you send, every meeting you attend, every post you make—that’s your personal brand in action.
    The question isn’t if you have one. It’s whether you’re in control of it.
  3. “I’ll work on my personal brand when I’m more successful.”
    That’s like saying, “I’ll start networking after I get the job.”
    Your personal brand is what helps you get there.

The ROI of a Personal Brand (Spoiler: It’s Not Just About Money)

So, what’s the payoff?

  • More opportunities come to you.
    Clients, partnerships, speaking gigs—they find you instead of you chasing them.
  • You charge more because you’re seen as the expert.
    When people believe in you, they stop price-shopping.
  • You future-proof your career.
    Even if your business pivots or your industry shifts, your personal brand stays strong.
  • You stop feeling like an imposter.
    Because you’re not performing. You’re just showing up as you.

How to Build a Personal Brand That Doesn’t Feel Like BS

Here’s the part where most people overcomplicate things.

Building a personal brand isn’t about becoming someone new.
It’s about becoming more of who you already are—on purpose.

Step 1: Get Honest (Like, Uncomfortably Honest)

Ask yourself:

  • What do I believe that most people in my industry get wrong?
  • What’s the story I’ve been afraid to tell because it feels too raw?
  • Where am I holding back because I’m worried about what people will think?

“The version of you that you’re afraid to show the world? That’s the one people are dying to meet.”Deevo Tindall

Step 2: Own Your Story

Not just the highlight reel—the messy parts too.
Because that’s where people find themselves.
That’s where trust lives.

Step 3: Show Up (Consistently and Unapologetically)

On social media.
In meetings.
In how you lead, how you speak, how you live.

Your personal brand isn’t just content.
It’s how you move through the world.


Why I’m the Guy to Help You Build It

I’m not here to sell you some cookie-cutter branding formula.
I’m not interested in helping you “fake it till you make it.”
And I sure as hell don’t care about vanity metrics like follower counts.

What I do care about is this:

  • Helping you uncover the version of you that’s been buried under “shoulds” and expectations.
  • Teaching you how to communicate that version of you with clarity, conviction, and confidence.
  • Showing you how to turn your personal brand into an actual business asset—not just a buzzword.

Because here’s the thing, I’ve been where you are.
Building businesses, doubting myself, wondering if anyone was really listening.

I figured it out the hard way.
Now, I help people like you figure it out faster.

“You don’t need a brand that makes you look good. You need a brand that makes you feel like you.”Deevo Tindall


Ready to Build a Personal Brand That Actually Feels Like You?

If you’re tired of feeling like you’re shouting into the void…
If you’re done with chasing clients, followers, or validation…
If you’re ready to own your story and build a brand that doesn’t just look good but feels right—

👉 Let’s work together.

Not to create some polished, perfect version of you.
But to uncover the real you—the one the world’s been waiting to meet.

Schedule a call with me here.
Let’s build your brand. Let’s amplify your story. Let’s make you unforgettable.


About Deevo Tindall

Deevo Tindall is The Brand Storyteller—a personal branding strategist, coach, and speaker who helps entrepreneurs and leaders build brands that actually matter. With over 20 years of experience launching and scaling businesses, Deevo’s approach blends strategic insight with raw authenticity.

When he’s not coaching clients or hosting The Branding Laboratory podcast, you’ll find him writing candid thought pieces, sharing unfiltered business truths, and reminding people that their personal brand is their greatest asset.


Further Reading

  1. The Power of Personal Branding – Forbes
  2. Why Storytelling is the Key to Building a Personal BrandHarvard Business Review
  3. The Science Behind Personal Branding – Psychology Today