A while back, I had a founder come to me with what looked like a polished brand. The fonts were on point, the visuals were crisp, and the logo sharp as hell. But none of it felt like her. She couldn’t articulate what she really stood for, her messaging felt vague, and every time she talked about her work, she sounded like someone else.
That’s not a branding issue. That’s an identity crisis dressed up in good design. And it’s more common than you think.
In the personal branding world, we’ve been sold this lie that your brand lives in your visual assets—your logo, your website, your color palette. But the truth is that your brand isn’t something you create, it’s something you claim. You don’t build a brand from the outside in, you build it from the inside out—and that’s where true Brand Strategy Consulting begins: helping you align your inner values with your outward identity.
Let’s be honest, most personal brands today are doing too much and saying too little. They’re overdesigned but underdefined. Aesthetic but empty. They rely on surface-level clarity instead of soul-level alignment.
This misalignment shows up in the following ways:
It’s not that these entrepreneurs aren’t talented they’re just operating from a model that starts with visibility instead of being genuinely themselves, and that’s where things fall apart.
I’ve said this before, and I’ll keep saying it:
“You don’t need a new brand. You need a clearer mirror.” — Deevo
The strongest personal brands aren’t built on clever messaging alone—they’re built on emotional truth. And emotional truth starts with understanding, often guided by a Personal Brand Coach who helps uncover what truly sets you apart.
That’s the stuff that actually drives decisions. Not your font choice. Not your photos. Not your tagline. You. And when you get that part right the strategy writes itself.
Real branding work doesn’t start with Canva, i starts with clarity. Before you launch anything new, you need to ask:
If your answer is vague, or if you haven’t even asked these questions yet…PAUSE and REFLECT. Because building a brand on top of confusion just multiplies the noise.
Here’s what to do instead:
“People don’t buy what you do, they buy who you are.” — Simon Sinek
If your brand doesn’t feel like you anymore, or if you’re just getting started and want to do it right, don’t start with visuals. Start with identity.
You’re not building a business, you’re building an expression, and when that expression is real, aligned, and unmistakably yours,everything else falls into place.
Ready to build a brand that actually feels like you?
Join me for the “You Are the Brand” Blueprint Workshop—an immersive experience where we unpack the 9 essentials of a soul-aligned brand and help you build something unforgettable from the inside out.
👉 Reserve your spot here: Master Storyteller
👉 Let’s Unlock What’s Holding You Back— Schedule Your Call
Deevo is a Brand Strategist, creative operator, and personal evolution coach who helps soul-driven entrepreneurs close the gap between who they are and how they show up. He works at the intersection of identity, storytelling, and execution, helping leaders stop performing and start aligning. His mission? To help you build a brand that feels as true as it is powerful.
The Brand Storyteller is a Charlotte-based branding agency that helps purpose-driven leaders, entrepreneurs, and businesses build powerful, authentic brands. We specialize in brand discovery, messaging development, content creation, and fractional CMO services—all designed to help you connect with your audience and grow with purpose. Led by Deevo Tindall, a nationally recognized branding expert and master storyteller, our team works closely with clients to craft meaningful narratives, clarify their brand voice, and develop strategies that stand out in today’s competitive market.